The UK seafood industry is a confident, dynamic industry that leads the way in Europe and provides a fantastic product which is great to eat. A high-profile Pride in Seafood campaign has been launched by Seafish to bolster and promote the pride that exists in the industry.

The Sea Fish Industry Authority invites the entire UK seafood industry, from the fishermen and processors right through to friers and restaurateurs, to join forces in an unprecedented move to boost its public image as a confident and forward-looking sector.

Seafish want to hear your ‘good news’ for the seafood industry, so if you have an interesting story or feature idea e-mail halcock@webershandwick.com or call the campaign hotline on freephone 0800 3893471 and Seafish will send you a questionnaire to complete with information about your story.